SWOT yourself …!

SWOT

A job for life is a thing of the past. Careers nowadays are much more erratic than before. Working in a job can alternate with self-employment, a period of leave or even unemployment. The responsibility for those switches lies more with the employee himself. Employees who actively and systematically work on their employability are less dependent on their employment contract.

SWOT Analysis is the critical starting point of strategic thinking.’

The labour market in Germany is currently undergoing radical and structural changes. Ageing of employees and less young people entering the labour market raises the question of how we can keep more people at work. Also regarding our economic growth, productivity and the affordability of the social security system. Furthermore, increasing competition and rapid changes in the markets mean that companies have to respond quickly to developments, opportunities and threats.

The success of a company is increasingly measured by its ability to adapt quickly (it’s agility). Employees are also increasingly required to be flexible and adaptable. If they are to be successful, they must be agile and give their direction to their development and career. This with the background that employees are increasingly looking for the optimal balance.

A job for life is a thing of the past. Careers nowadays are much more erratic than before. Working in a job can alternate with self-employment, a period of leave or even unemployment. The responsibility for those switches lies more with the employee himself. Employees who actively and systematically work on their employability are less dependent on their employment contract. Your employability is about being employable. In other words, ensuring that you are and remain attractive on the labour market. Employers are looking for committed professionals with up-to-date knowledge and skills. Employees who know themselves particularly well. The distinguishing employees are those who know exactly what talents they have, how they behave and what tasks they are good at and bad at. They know where their opportunities and threats lie. And they also communicate about this with a lot of self-confidence.

This well-founded SWOT analysis of yourself is the basis for your employability plan. You link your strength and weakness to opportunities and threats in the (labour) market. Based on this, you determine goals and action points in the short and long term. This gives you confidence and helps you to persevere. You have your plan and direction. Your independence grows and that makes you more interesting for employers. So don’t wait and see, but work at it. You are in control of your career. And that is simply more fun. And that flow will make you more successful right away.

Roel Westra, business coach

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